Helping Pets Live Longer, Healthier Lives
Holistically-formulated nutrition made with purpose — plus an opportunity to earn while doing what you love.
My Story
Hi, I’m Linda, and these are my 2 boys, Bandit and Rocky.
My search into pet nutrition began in 2007.
A massive pet food recall was happening worldwide — thousands of pets were dying or developing permanent kidney damage because of harmful ingredients that had been added into their food.
I remember looking at my three little dogs, wondering if their food was truly safe. That fear sent me searching... and what I discovered was heartbreaking: cheap fillers like corn, soybean flour, and by-products used not to nourish pets, but to boost profits. That knowledge changed everything for me. It created a desire — to help pet parents understand that what’s in their pet’s bowl matters. It shapes their health, energy, and the precious years we get to share with them.
Today, I’m proud to represent a company that refuses to compromise — offering premium, small-batch nutrition, crafted with pets’ well-being at the heart of every decision. No recalls. No shortcuts. Just honest, premium nutrition made with love.
If you’re searching for better — for your pet’s health, for peace of mind, or even a way to share this mission — you’re exactly where you belong.
Because when you know better, you feed better.
And our pets — who give us everything — deserve nothing less. 🐾💜
Our Dog Food
Our Dog Food
Our Dog Food
Made right, truly healthful dog food addresses every part of the body, inside and out. With an emphasis on gut health, including species-specific probiotics, our deeply nourishing foods support your dog’s overall wellness for a difference you will see and they will feel.
Our Treats
Our Dog Food
Our Dog Food
No artificial colors, flavors or scary preservatives. This is important because treats are often loaded with ingredients you would never knowingly give your family. With treats made from real food and important nutrients, you have the green light to embrace treat time in a healthy way!
Our Cat Food
Our Dog Food
Our Cat Food
Your furry friend deserves nothing but the best. By feeding cats our complete and uniquely formulated cat foods, you’re not only giving them a delicious meal, but also the full blend of nutrients that they need and nothing that they don’t. Your kitty will pounce around the corner the moment you plate their meal.
We're Growing – Join Our Pet-Loving Team! 🐾
Have you ever noticed how many people consider their pets family? It’s no surprise — pets give us unconditional love and loyalty. Today, more than one out of every three American households has a pet!
Instead of traditional retail, we've pioneered a one-of-a-kind referral program — giving everyday people the chance to earn from home while helping pets live healthier, longer lives.
Just share better products with fellow pet lovers and earn from a lifetime of repeat purchases. 🐾
There’s never been a better time to turn your passion for pets into something truly rewarding! 🐶🐱